ON X-PLAY: Hello Kitty... MMO???

Watch out Ms. Ileto wannabe's 'coz the kitten's going online. No, not a website, but an MMORPG (Massively Multiplayer Online Role Playing Game) of sorts where you can customize avatars, communicate with other kitties, get skills and even go farming. Yup, Sanrio's trying to take over the world again. Will WoW ever compare?

*UPDATE
Just saw the screenshots. The game's presented in 2.5D with very colorful backgrounds that prevalently uses a garish pink... Just as expected. And I can't even believe that fans are going overboard for this thing. And what's with the HP? And why fighting (mentioned below)? Hmmm... I don't know whether to describe it as stupid or wrong. But I'd like to see how they die. >:) EVIL, EVIL ME. Good news for those who want to actually try this though, it's free and requires no subscription whatsoever.

Why do I get this strange feeling that there's already a Japanese version? (Note the ugly fonts.)

From the original X-Play article:
Watch out World of Warcraft: Hello Kitty is going MMO. Welcome to Kitty Town, b*tches.

Hello Kitty Online, the Sanrio-sponsored adorabiltiy simulator, is going into Beta, which means YOU can apply. Do it. You know you want to.

In addition to the standard MMORPG features such as customizable avatars, guilds, skill systems, and player economy, some of the unique Hello Kitty Online features are under the cut. Click it. The kitten says you must.

• Unique game world: a persistent, beautifully designed environment where thousands of players and NPCs live, explore and quest in a magical world with real and imaginary zones such as the Flower Kingdom, Tokyo, Paris, Moscow, and more. Real world locations offer players the ability to learn about those places.
• Unique NPCs: players will encounter and interact with popular Sanrio characters such as Hello Kitty, Badtz-Maru, My Melody, Keroppi, and many others, all animated with a variety of contextual facial expressions.
• Free to play: Hello Kitty Online is downloaded and played free of charge. There are no subscription fees.
• Character upgrades: the Item Mall allows players to use real money to purchase special items and upgrades for characters.
• Player housing: players can build and customize their own houses after acquiring the necessary licenses and materials. Houses depreciate over time and need to be maintained properly or will fall in disuse. A homeowner can invite someone to visit by making an in-game telephone call, and the player called will automatically be transported to the house if she agrees.
• Crafting system: Hello Kitty Online has an extensive crafting system with output such as tools & weapons, farming implements & furniture, a wide variety of cooked dishes, and clothing for decorative and stat-modifying items. Raw materials include wood, minerals and metals, and crops.
• Farming: players can run their own farms, which offer extra storage room and have the potential to produce important raw materials. The farming system incorporates a number of variables such as fertility, pest infestations, and crop characteristics.
• A different focus: although it has a sophisticated combat system, unlike other MMORPGs combat need not be a primary objective for players of Hello Kitty Online. There are many puzzles to be solved, mini-games to compete in, story lines to follow, and adventures to experience